Welcome to Iceland
Here are some of our favourite things to do in Reykjavík — where to grab a bite to eat & how to relax after Iceland Innovation Week 🎉
Where to Stay During Iceland Innovation Week
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Iceland Parliament Hotel
Curio Collection by Hilton
Enjoy a sleek and modern retreat with top amenities, plus a 20% discount to make your festival stay even better!
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Canopy
By Hilton Reykjavík City Centre
A cozy and convenient stay in the heart of the city, perfect for festival-goers looking to explore between events. Enjoy 15% of rooms.
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Reykjavík Marina
By Berjaya Iceland Hotels
Reykjavik Marina is a stylish and vibrant hotel by the harbor, offering a unique Icelandic atmosphere with stunning waterfront views. With its quirky design, cozy rooms, and great location, it’s perfect for those wanting to stay in the heart of the city.
Enjoy 15% of rooms.
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Von
By Guldsmeden Hotel
Located in 15 minute walking distance from Kolaportið, the official IIW festival venue.
Booking instructions
When clicking on the link add “ICEINNOVATION25” as the promocode in the right corner and your discount will be automatically added to your order.
Lunch to grab in the festival area
Bæjarins Bestu Pylsur
The authentic and most popular food to eat when visiting iceland — the hot dog! Luckily, it’s located juuuust in front of Kolaportið, the festival venue! Get one with all of the toppings or as we call it, eina með öllu and a soft drink to go with it. 🌭
Hafnatorg Gallery
This food hall offers something for everyone. Poké bowl or an Italian pasta dish 🍝 No bookings, just show up
Located 1 minute walking distance from Kolaportið (the main festival venue)
Joe and the Juice
Joe and the Juice is located at Hafnartorg, close to the festival venue. Sandwich and a smoothie — what could possibly go wrong?
What’s for dinner?
Sumac
This amazing restaurant in downtown Reykjavík is inspired by the nostalgic atmosphere of the city of Beirut. Sumac is a place where locals and visitors can enjoy delicious Middle Eastern Cuisine and handcrafted Mediterranean cocktails 🍹
OTO
OTO offers a menu that is inspired by the flavors of Japan and Italy. The atmosphere of the restaurant is lively and energetic, making it a popular spot for a night out with friends 🍣
Skál!
Skál! is the perfect dinner destination 🥂 Food made from Icelandic ingredients, natural wines and craft beers 🍺 — and they’ve also received a Bib Gourmand award from Michelin
Cafés & bars
Kaffi Ó-le
On the haunt for the perfect place for the first cup of coffee? Kaffi Ó-le is the perfect place, a cozy spot with great coffee and pastries located right next to Kolaportið (the main festival venue) ☕
Tipsý
On the hunt for a good happy hour deal, Tipsý will not disappoint, all week from 16-19 Tipsý is the place to get great cocktails for 50% off!
BakaBaka
BakaBaka can make everything come true from your croissant dreams to the best pizza in town and of course with a glass of natural red wine in hand 🥐
Activities
SkyLagoon
SkyLagoon is the perfect spot to rejuvenate after a long day at Iceland Innovation Week 🧘🏽
This is a luxurious soak ♨️
Sundhöll Reykjavíkur
Iceland is known for it’s swimming pool culture and we go to the hot tub all year 🥶
Sundhöllin is a cozy swimming pool downtown Reykjavík 🏊🏽♂️ no bookings
FlyOver Iceland
If you want to explore the country in less than an hour then FlyOver Iceland is the way to go!
Enjoy 20% off admission by using the code INNOVATION2025
Transportation
Flybus
Flybus is a great and cost efficient way to get from the Airport to Reykjavík city centre 🚌
Use code “IIW25” and book through the link below and save 15%
Strætó (bus)
When getting between places in Reykjavík we recommend Strætó, which is our public transport since we do not have trains
Hopp
An quick and nice way to travel around the city if the weather is nice is using Hopp 🛴
Fresh air + cheap transportation 🌳